Director of Salest (Stonefire & ACE)

An Opportunity you Do-Nut want to miss! 

To become the world’s greatest baker, we need the world’s greatest team members 
 

Summary - The Director of Sales  will play a key role in expanding Stonefire’s brand presence across targeted channels and markets. Reporting to the VP of Retail Brands, this position is responsible for driving sales growth, building strategic relationships, and creating opportunities for market penetration. The ideal candidate is a self-starter with a strong background in sales, business development, and account management, who can identify new business opportunities and foster existing partnerships to support Stonefire’s growth objectives. 

What FGF Offers:

• FGF believes in Home Grown Talent, accelerated career growth with leadership training.  Unleashing Your Potential 
• Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
• RRSP matching program
• Tuition reimbursement
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc. 

Primary Responsibilities 

• • Sales Strategy & Execution: Develop and execute sales strategies aligned with Stonefire’s business goals, working collaboratively with cross-functional teams. 
  • Account Management: Manage and grow relationships with key accounts, identifying growth opportunities and ensuring Stonefire’s brand is effectively represented. 
  • New Business Development: Identify and pursue new business opportunities to expand Stonefire’s market reach, driving revenue growth in existing and new channels. 
  • Market Insights & Analysis: Monitor market trends, competitive activities, and customer insights to adjust sales strategies and identify emerging opportunities. 
  • Promotional Planning & Execution: Collaborate with marketing and merchandising teams to design and execute promotional programs that maximize brand visibility and sales. 
  • Sales Forecasting & Reporting: Provide regular sales forecasts, tracking KPIs and performance metrics to evaluate progress against goals and recommend adjustments as needed. 
  • Cross-Functional Collaboration: Partner with marketing, operations, and product development to ensure alignment across teams, promoting cohesive efforts in launching new products and campaigns. 
  • Contract Negotiation: Negotiate contracts and agreements with clients, ensuring favorable terms that meet both Stonefire’s objectives and client needs. 

Required Experience 

• • Experience: Minimum of 5 years in business development, sales, or account management, preferably within the food industry or consumer packaged goods (CPG) sector. 
  • Education: Bachelor’s degree in business, Marketing, or a related field or equivalent business experience. 
  • Sales Acumen: Demonstrated success in driving revenue growth and managing key accounts, with strong negotiation and relationship-building skills. 
  • Analytical Skills: Proficient in analyzing sales data and market trends, with the ability to derive actionable insights. 
  • Technical Proficiency: Proficiency in CRM software, Microsoft Office (particularly Excel and PowerPoint), and sales analytics tools. 
  • Travel Requirements: Willingness to travel up to 40% to visit clients, attend industry events, and support business development initiatives. 
  • Communication & Collaboration: Excellent verbal and written communication skills with a collaborative mindset, able to work cross-functionally to achieve business goals. 

What is the recipe for a great career at FGF? 

Working at FGF Brands, there is never a dull moment! FGF is a leading North American bakery company with facilities across the USA and Canada with a specialized focus across all key bakery categories, including naan, muffins, croissants, donuts, cakes, artisan breads and flatbreads.  

As an innovative company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit that encourages all our Team Members to use their own creativity and out-of-the-box thinking to come up with solutions and new ideas.  

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